![Torquoise Paper Structures](https://static.wixstatic.com/media/11062b_51923d7f769b41ae87750dac9e37a211~mv2_d_7116_4480_s_4_2.jpg/v1/fill/w_823,h_518,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_51923d7f769b41ae87750dac9e37a211~mv2_d_7116_4480_s_4_2.jpg)
Operator
Hi!
I am Gero. I have 15 years in Sales, Partnerships, and General Management, from Google to startups. I've scaled teams from zero to 70 employees and consult on commercial strategy, market entry, and operations for start up and family-run businesses. More details you'll find on my LinkedIn profile.
![Google as my former employer](https://static.wixstatic.com/media/9491f9_dae37f1442214082afa700b4d4097938~mv2.png/v1/fill/w_144,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9491f9_dae37f1442214082afa700b4d4097938~mv2.png)
![Matera is a leading B2B SaaS company in Europe that I was leading for three years](https://static.wixstatic.com/media/9491f9_4d03124be2d9449b948b145a2272efe8~mv2.png/v1/fill/w_138,h_57,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9491f9_4d03124be2d9449b948b145a2272efe8~mv2.png)
![Drivy - acquired by getraound mobility in 2019 - is a marketplace mobility start up which I was leading between 2014-2016](https://static.wixstatic.com/media/9491f9_1ae5b79eb677438c907667312fbdaf68~mv2.png/v1/crop/x_73,y_40,w_151,h_86/fill/w_108,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/getaround-drivy.png)
![Qunomedical is a healthtech business which I founded back in 2016](https://static.wixstatic.com/media/9491f9_412cb4f8fa8f4527b05ef6a73b4f53cb~mv2.png/v1/crop/x_28,y_59,w_221,h_68/fill/w_149,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9491f9_412cb4f8fa8f4527b05ef6a73b4f53cb~mv2.png)
![Profile Pic Gero Graf representing First Principles - pragmatic growth](https://static.wixstatic.com/media/9491f9_77205679d3594d0a80475524244d3d63~mv2.jpg/v1/crop/x_0,y_771,w_1753,h_3261/fill/w_271,h_367,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_1311.jpg)
![Paper Structures](https://static.wixstatic.com/media/11062b_6453b72349664023be50540db1d8a4ce~mv2_d_6996_4367_s_4_2.jpg/v1/fill/w_908,h_567,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_6453b72349664023be50540db1d8a4ce~mv2_d_6996_4367_s_4_2.jpg)
My blog
Pragmatic growth
In my Blog section, you'll find my fiddlings about my fundamental beliefs taken from rather unconventional analogies of sports, history, the arts, philosophy and music. I will regularly post new stuff which inspired me in my business habits. I will attempt to craft pragmatic how to guides for you so that it does not stay at the inspirational level. It will be anchored at go-to-market, business foresight, operational excellence and my gist about business and cultural texts which I find inspiring for daily business management.
![A picture representing my thoughts](https://static.wixstatic.com/media/74d971e037554154a35f1779f3473df3.png/v1/fill/w_138,h_102,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/74d971e037554154a35f1779f3473df3.png)
![I'd like to create a pic which shows a s](https://static.wixstatic.com/media/9491f9_3fe7934b5b9243a9bf77f9c8a62f8a11~mv2.png/v1/fill/w_284,h_299,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/I'd%20like%20to%20create%20a%20pic%20which%20shows%20a%20s.png)
![Torquoise Paper Structures](https://static.wixstatic.com/media/11062b_51923d7f769b41ae87750dac9e37a211~mv2_d_7116_4480_s_4_2.jpg/v1/fill/w_745,h_469,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_51923d7f769b41ae87750dac9e37a211~mv2_d_7116_4480_s_4_2.jpg)
Fractional leader / Consultant
First Principles Ventures
![Emil Group is a company that I invested in](https://static.wixstatic.com/media/9491f9_6811dc0248914003ad505252763f97a5~mv2.png/v1/fill/w_173,h_59,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9491f9_6811dc0248914003ad505252763f97a5~mv2.png)
![Nilo Saude is a Brazilian healthtech business which I invested in](https://static.wixstatic.com/media/9491f9_5b7f7851e9644d729366ebb6ec736c58~mv2.jpg/v1/crop/x_0,y_64,w_400,h_266/fill/w_93,h_62,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/9491f9_5b7f7851e9644d729366ebb6ec736c58~mv2.jpg)
![layer.jpeg](https://static.wixstatic.com/media/9491f9_50e16f72b9b64f4795d7c6fa966909b3~mv2.jpeg/v1/crop/x_0,y_48,w_200,h_94/fill/w_113,h_53,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/layer.jpeg)
![Rheder Pils is a traditional, 350 year old brewery which I advise](https://static.wixstatic.com/media/9491f9_148ea343de114854bb43bab733c212b6~mv2.jpg/v1/crop/x_0,y_124,w_1192,h_770/fill/w_125,h_81,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rheder.jpg)
![FP thinking name_edited.jpg](https://static.wixstatic.com/media/9491f9_c77a2a29bbeb462a9bd55532ddb9ad8e~mv2.jpg/v1/fill/w_284,h_285,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/FP%20thinking%20name_edited.jpg)
I have supported businesses in go-to-market strategies, business development/partnerships in Seed, Series A and B companies across Europe, in addition to family-owned businesses in Germany. More on this in my consultant section.