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Introducing the story behind First Principles - pragmatic growth

Writer's picture: Gero GrafGero Graf

Updated: Nov 10, 2024




When founding First Principles - pragmatic growth, I chose a name that aligns closely with my approach to helping businesses thrive. The phrase "First Principles" reflects a foundational mindset—breaking down complex business challenges into their core elements, unclouded by assumptions. It’s about starting from the ground up with clarity, which I believe is essential to sustainable growth.


Since 2016, I’ve used First Principles Ventures UG as my venture vehicle to invest in and support companies from their early stages. Working closely with founders has deepened my appreciation for pragmatic, results-driven growth—a perspective that has guided my investment decisions and ultimately inspired this consulting service as a natural extension.


The addition of "pragmatic growth" in the name is deliberate, as it signifies my focus on actionable and measurable strategies. For me, success isn’t about theoretical models but about practical, scalable solutions that deliver. Through First Principles Pragmatic Growth, my goal is to bridge strategic insight with the on-the-ground guidance that businesses need to expand meaningfully.


First Principles - pragmatic growth encapsulates this mission: combining clear, foundational thinking with practical growth strategies rooted in years of hands-on experience.

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